Lancôme is such an Iconic brand. The first time I purchased my own “high end”makeup was when I had just turned 16 years old. I bought a mascara and a foundation from Lancôme. Out of all the brands that Nordstrom carried in their beauty department, Lancôme stood out to me the most. Was it their beautiful packaging? Was it the simplicity yet elegance of their products? It could be all of the above and more. I could not tell you for sure what it was that pulled me to their products first but I became a fan after using just two products. After experiencing the quality results from using the mascara and foundation the first time I knew right away I had to take more baby sitting jobs to keep my new found love in stock.
Aside from finding new beauty products that I love, the next exciting thing is to find out more about the brand, where it came from, how it started and what do they stand for. Before I go into my research I am fully aware that the attachment I have for the brand might turn me into a complete fanatic if I like what I read.
Lancôme has quiet the history. Armand Petitjean founded the company in 1935 and from the very beginning he wanted Lancôme to be different. They started with five perfumes and now they have a massive production of everything a beauty enthusiast like myself might need and want. The man who created the first five fragrances was very attracted to women and thought of them, as above all elegant. Elegance and the Petitjean beauty mixed together to create the perfect brand. And isn’t elegance what France does best? They focused on reinventing the concept of beauty and today Lancôme is the leading French in selective perfumery (163 countries!).
What I appreciate the most is that the French cultural values and the French perception of elegance and beauty as a whole are still at the heart of brand’s identity.
I have enjoyed playing with many of their eye products and one of my favorite looks is the day time smokey eye. Can I tell you a little secret? I still keep them in their boxes (I can’t possibly get rid of the beautiful silver boxes they came with!). As I started to create several eye looks I became excited like a child and even on days that I wasn’t wearing makeup I would quickly walk up to my makeup table and pull a few eyeliners from their boxes and “test them” on my hand for the 12th time. I wanted you to have a little piece of French beauty in your home as well so I thought a big giveaway was a must! Let us all fall in love with elegant products that are long lasting, effortless and chic.
At the bottom of the page you will find a list of all the products this giveaway comes with (be prepared to be shocked!). I wanted to make this as simple as possible. All you need to do is subscribe to my blog, comment on my Instagram (@kandjdiaries) picture tagging 3 friends that might have the same appreciation for French beauty like you do and leave a comment on this post that you have done both requirements! The last day to enter is June first at midnight. I will announce the winner next Thursday. I truly hope you win.
-Hypnôse Drama Mascara in (Excessive Black)
-Cils Booster XL (Mascara Primer)
-Bi-Facil (Makeup Remover): It’s amazing for removing all makeup, even waterproof
-Color Design Eyeshadow Palette: The ultimate in effortless color play
-Artliner Precisison Felt Tip Liquid Liner (There are so many playful colors for you to create amazing looks with) : Violet 012, Améthyste 019, Black 01, Saphir013, Menthe 015, Cuir 021, Chocolat 022, Jade 016 and Azur 017.
-Drama-Liqui-Pencil (The first liquid liner in a pencil. Be prepare for 24 hours wear of intense color): Macaron, Embrasé, Lumiére, Brûlée, Soleil, Lamé, Ampoulé, Pluie, Minuit, Paradís, Noir Intense, Baroque, Parisian Night and Côte D’Azur.
** Giveaway is now closed**